Meet the Founder

Hello, my name is Shannon Rooney

For as long as I can remember, becoming a mum was my greatest dream. Motherhood has always been the heartbeat behind everything I’ve pursued — a passion that sat hand-in-hand with a long-held desire to design beautiful, meaningful babywear.

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After a 7-year battle with illness, 2021 marked a turning point: I became a first-time mum to my gorgeous little boy. It was during maternity leave, amidst those precious first months of motherhood, that Indi Goes Wilde was born — a brand rooted in sustainability, connection, and creativity.

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I wanted to offer more than clothing. I envisioned a space that supported not just babies and their delicate needs, but the village of mums, mums-to-be, and caregivers who walk the path of parenthood. Every garment is crafted with love using eco-friendly fabrics, and every message woven into our brand reflects community, resilience, and hope.

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Now, as a proud single mum to two beautiful boys — one lively Preschooler and his new baby brother — I’m more passionate than ever about inspiring them with the belief that no challenge is too big when your heart is in it. Indi Goes Wilde is a reflection of that spirit: a trusted companion for families navigating the joys, struggles, and triumphs of motherhood.

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Here’s to growing the village, one kind soul at a time — and dressing our little wild ones in love, comfort, and care.​

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