OUR STORY

OUR ETHOS

Founded in 2023, Indi Goes Wilde is a proudly Australian-owned small business born from years of creativity, dedication, and thoughtful design. Our mission is to craft timeless collections of organic clothing for babies and children — pieces that will be cherished across generations.

OUR PHILOSOPHY

At Indi Goes Wilde, we believe in nurturing not only our little ones but also the world we share. Our brand is built on trust, love, and connection, with a deep commitment to creating products that reflect care for both people and planet.

From your very first purchase, you become part of the Indi Goes Wilde family. We’re here to walk alongside you on your journey through parenthood, with customer satisfaction and product quality always at the heart of what we do.

Just as motherhood is filled with moments of tenderness and strength, our products are designed to offer comfort and peace of mind, knowing your baby is safe — whether cradled in your arms or discovering the world around them.

SUSTAINABILITY

Sustainability is more than a goal — it’s our guiding principle. We’ve thoughtfully chosen materials that are gentle on the earth and kind to sensitive skin, including GOTS-certified organic cotton and ethically sourced bamboo. These natural fibres allow us to create luxurious, breathable, and durable garments without compromise.

Our blends are soft to the touch, resilient in wear, and crafted to stand the test of time — so your little ones can explore freely while we honour the planet and its people.

Why We Love Bamboo!

Bamboo is a remarkable plant:

It regenerates naturally without replanting
Uses only a third of the water that cotton requires
Grows in diverse environments
Produces a strong, breathable, and absorbent fibre

Bamboo fabric is antiallergenic, antimicrobial, and incredibly soft — making it ideal for delicate baby skin. And yes, we’re mindful of our panda friends! Our sourcing process ensures no ecosystems are harmed and no chemicals are used, preserving bamboo for both wildlife and sustainable fashion.

Why We Choose Organic Cotton!

We use GOTS-certified organic cotton, the gold standard in sustainable textiles. This certification guarantees:

No pesticides or synthetic fertilizers
Ethical farming and manufacturing practices
Long-lasting, high-quality garments

Organic cotton is easy to care for, naturally strong, and beautifully soft. From seed to stitch, every step is thoughtfully managed to bring our designs to life — with love, integrity, and a touch of magic.

We’re so glad you’re here. We hope you enjoy exploring our collections as much as we’ve loved creating them. As they say, the only real failure is never to try — so why not start your journey with us today?